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Kathryn B. Whitaker
Director of Marketing and Business Development
kwhitaker@mcnair.netDownload vCard
Charleston, SC Office
100 Calhoun Street
Suite 400
Charleston, SC 29401
843.723.7831 Main
843.722.3227 Fax Columbia, SC Office
1221 Main Street
Suite 1800
Columbia, SC 29201
803.799.9800 Main
803.753.3278 Fax
Overview
As Director of Marketing and Business Development, Kathryn Whitaker works closely with the firm’s leadership and practice groups to develop and implement marketing and business development plans, while overseeing efforts to facilitate cross-office and cross-practice collaboration for the benefit of firm clients. Kathryn also manages all aspects of the firm’s branding and marketing strategy, including communications, media and public relations.
Kathryn has noted experience advising law firms on business development and strategic communications. Her previous roles include overseeing the business development efforts for the Southeast region of a global law firm and managing the marketing function for regional law firms based in North Carolina and South Carolina.
- Member, Legal Marketing Association
- Board Member (2015-present)
- President, Southeastern Chapter (2013)
- ALM Legal Marketing Advisory Board (2018)
- Member, Women United Steering Committee, Trident United Way (2015-present)
- Chair (2018)
- Vice Chair (2017)
- Member, Public Policy Council, Trident United Way (2018)
- Emerge South Carolina Class of 2018
- Member, Roper St. Francis Foundation Fellows Program (2017)
- Small Group Leader, Seacoast Church (2016-present)
- Parent Volunteer, Jennie Moore Elementary School (2018)
- Co-Author, "Should Law Firms Embrace Artificial Intelligence and R&D Labs?" The Legal Intelligencer (May 2018)
- Author, “Focusing on Client Retention May Mean Restructuring the Firm,” The American Lawyer (April 2018)
- Panelist, “The State of the Legal Industry,” ALM Legalweek (January 2018)
- Co-Presenter, “Successful Client Feedback Programs at Small to Midsize Law Firms,” Legal Marketing Association Webinar (December 2017)
- Presenter, “Strategic Planning Best Practices,” Legal Marketing Association Southeastern Conference (September 2017)
- Co-Presenter, “Client Journey Mapping Fundamentals: Creating Client Personas,” Legal Marketing Association Southeastern Conference (September 2017)
- Co-Presenter, “Revenue Generation Through Client Appreciation,” Legal Marketing Association Philadelphia Local Group (September 2017)
- Author, "Stop It with 'Innovation,' Already," JD Supra (April 2017)
- Author, "The Case for the Mid-Sized Law Firm: A Conversation with Ed Winslow," JD Supra (August 2016)
- Presenter, "Revenue Generation Through Client Appreciation," Legal Marketing Association Southeastern Conference (September 2016)
- Presenter, "DIY Marketing Workshop for Solo & Small Firms," Campbell Law School (July 2016)
- Presenter, "Passing the Torch Without Getting Burned: Succession Planning for Law Firms," Legal Marketing Association Southeastern Regional Conference (September 2015)
- Presenter, "Using Social Media to Market Your Practice," South Carolina Bar (November 2013)
- Author, "Mastering Marketing and Business Development," The Young Lawyer (March 2013)
- Presenter, "LinkedIn for Lawyers," Greensboro Bar Association (September 2012)
- Co-Presenter, "Managing Your Staff and the Workload: Inside Secrets to Getting it All Done," Legal Marketing Association Annual Conference (March 2012)
- 2017 Forty Under 40 Winner, Charleston Regional Business Journal
